What new businesses are coming to SR-60 in Valrico and Brandon?

The SR-60 corridor between Valrico and Brandon is adding several major retailers and restaurants, headlined by a Whole Foods Market at Lithia Crossing. Here is everything confirmed so far.

If you have driven State Road 60 between the I-75 interchange and Valrico Road lately, you have noticed construction everywhere. Vacant storefronts that sat empty for years are getting buildouts. New pads are being cleared. The corridor that people used to blow past on the way to Tampa is turning into a destination.

Here is what we know as of March 2026.

Whole Foods Market — Lithia Crossing

This is the big one. Whole Foods has filed construction plans with Hillsborough County for a 38,000-square-foot store at the Lithia Crossing plaza on Lithia Pinecrest Road, just south of Bloomingdale Avenue. The store will combine the old Fresh Market space and the former Stein Mart location that has been vacant for roughly four years (unless you count the Halloween pop-up store every October).

This will be only the third Whole Foods in all of Hillsborough County. Pinellas and Sarasota counties each have two. For Valrico residents, this means no more trekking to Carrollwood or South Tampa for organic groceries and specialty items.

Kite Realty, which owns Lithia Crossing, has revised the site plan to include two additional retail units next to Whole Foods. No tenants have been publicly announced for those spaces yet, but the typical pattern around a Whole Foods anchor is premium coffee shops, fitness studios, and health-focused restaurants.

A new traffic signal is also being installed on Lithia Pinecrest Road between Lithia Crossing and the Shoppes of Lithia plaza across the street. That light has been in the works since 2021 and will be the fourth signal within a mile-and-a-half stretch of Lithia Pinecrest.

No official opening date has been announced. Interior buildout plans have been submitted.

Scandinavian Designs — Brandon (Causeway Boulevard)

Scandinavian Designs is building out a 35,000-square-foot showroom in the former Buy Buy Baby space on Causeway Boulevard, between Lowe's and Sprouts. This will be the company's first Florida location. The buildout plans were submitted in early 2025, and the store represents a significant investment in the Brandon retail corridor.

If you are not familiar with the brand, Scandinavian Designs sells modern and contemporary furniture. Think mid-century style sofas, dining tables, and bedroom sets at mid-range price points. They operate dozens of stores on the West Coast under both the Scandinavian Designs and Dania Furniture names.

Mattamy Homes — Bloomingdale Townes

On the residential side, Mattamy Homes opened Bloomingdale Townes off Bloomingdale Avenue in Brandon. This is a new townhome community targeting first-time buyers and downsizers who want to stay in the area. It is not a commercial development, but new rooftops drive commercial demand. More residents in the Bloomingdale corridor means more demand for restaurants, shops, and services along SR-60.

What Else Is Happening

Several smaller buildouts are in various stages of permitting along the SR-60 corridor between Brandon and Valrico. The commercial real estate pattern is clear: national and regional brands are looking east of I-75 because the demographics support it. Valrico's median household income, population growth, and spending patterns have crossed the threshold that makes site-selection teams pay attention.

The Lithia Pinecrest Road widening project, combined with the Whole Foods anchor, is reshaping the commercial identity of the Buckhorn corridor. And the SR-60 frontage from Brandon Town Center east through Valrico is filling in gaps that have existed for years.

What This Means for Residents

More retail means more convenience and less driving. It also means more traffic, more construction, and growing pains. If you live near the Bloomingdale and Lithia Pinecrest intersection, you already know the traffic situation is not great. Adding a Whole Foods will increase volume on Lithia Pinecrest. The new traffic signal should help, but the real test comes when the store opens.

For homeowners, commercial investment in your corridor is a positive signal for property values. National retailers do not guess. They spend millions on demographic analysis before committing. When Whole Foods and Scandinavian Designs both pick your area, they are telling you something about the market's trajectory.

We will keep this post updated as opening dates are confirmed and new tenants are announced.

---

Barrett Henry is a Broker Associate with RE/MAX Collective, serving Valrico and Tampa Bay. For current Valrico listings, call (813) 733-7907 or visit nowtb.com.